Marketing-Cloud-Administrator Exam Dumps – Our Features

Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud accountWhich value should link these new data extensions in Data Designer to the existing contact records?

• Unique Contact Identifier
• Primary key
• Unique Contact email address
• Subscriber ID

A Marketing Cloud admin wants to create a suppression list for hard-bounced email addressesWhere could the details be found?

• Run a Bounce Email Report
• Query the Bounce Data View
• Query the Send Log
• Run an Account Send Summary Report

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.When should the admin create separate business units for each of NTO's brands?

• NTO requires SSL certificate configurations for Content Builder and Portfolio images
• Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
• Multiple brand logos must be accommodated in an email header
• A new sender profile needs to be leveraged for sending transactional emails

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.Which feature should be utilized to make this happen?

• Publication Lists
• Subscriber Keys
• Profile Center
• Send Logging

Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

• Content Builder
• Einstein Send Time Optimization
• Audience Builder
• Einstein Email Recommendations

A Marketing manager requests to receive an email, once a week, with high-levelmetrics in a standard format. Specifically the manager wants to know how many emailswere sent in the last week.What location and activity would allow the Marketing Cloud admin to complete the request?

• Automation Studio: Create a Report Activity to run every seven days.
• Email Studio: Select ''Account Send Summary'' in Tracking Reports and schedule a weekly report to be sent.
• Automation studio: Create a Query Activity to query data from the ''Sent'' Data view, then use an Email activity to activate the sending of the data.
• Analytics Builder: Select the ''Account Send Summary'' in Reports and schedule a weekly report to be sent.

Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose 2 answers

• Data Extensions
• Publication Lists
• Lists
• Groups

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:* Emails will be built using a custom dynamic template for these messages.* Links will vary over time and across campaigns.* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.* Retargeting messages will dynamically populate content based on regional market.In order for this solution to be viable, which skill set does the customer team need to possess?

• AMPscript
• SSJS
• SQL
• HTML

A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.Which feature would allow this functionality?

• Journey Builder
• Synchronized Data Sources
• CloudPages
• Query Studio

Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have accessHow should the Marketing Cloud admin ensure users have access?

• Choose Public App Integration during the installation
• Install App-appropriate business units for expanded access
• License all appropriate users within the installed package
• Configure the API Integration to allow all users access