200-101 Exam Dumps – Our Features

A cosmetics company advertises predominantly on Facebook and Instagram. The company wants to test alternative creative messaging for holiday season campaigns targeted to a narrow audience to discover which message achieves the most efficient sales results.Which measurement approach should the company use while minimizing CPM impact?

• Brand Lift polling 'Message Association'
• Randomized control trial
• A/Btest
• Brand Lift polling 'Purchase Intent'

A charity organization is in the process of allocating advertising budget to cross-publisher video campaigns. In order to assess which platform is generating the highest return or aci spend, it reviews results in Facebook Attribution, using an even-credit model for cross-publisher campaigns arc the data-driven attribution model for its Facebook campaigns.In addition to this, the charity ran a multi-cell Brand Lift test to test different creative messaging with a custom audience based on website visitors who did NOT sign up to donate or receive regular emails.Which two KPIs should be used to provide meaningful insights? (Choose 2)

• Value of donations attributed to each campaign
• Average video-view duration for each campaign
• Average reach per campaign
• Number of sign-ups attributed to each campaign
• Number of impressions attributed to each campaign

An ecommerce brand plans on running a Conversion Lift test on a new media platform. The digital marketing team wants to reach existing customers who have purchased one of its products within the past year. To enable this targeting decision, the digital marketing team asks an analyst to provide a list of email addresses of customers who made a purchase in the past 365 days. The total count of these customers is 10,000,000.The platform does not have a lift tool in production, so it recommends that the advertiser hold out 10% of the customer list to compare against the other 90%.Which sampling methodology should the analyst use to most efficiently select the test/control groups?

• Multistage sampling
• Simple random sampling
• Stratified random sampling
• Cluster sampling

A clothing retailer recently streamlined its online ordering process in an effort to drive more sales. A four-week broadly targeted digital campaign was launched across Facebook, YouTube, display and programmatic video to promote the recent changes. The client is interested in determining high- performing conversion paths to develop a sequencing strategy moving forward.What measurement approach should be used to determine the success of the campaign?

• Pre and post survey
• Randomized control trial
• Attribution
• A/B test

An advertiser wants to know whether campaign strategy A had significantly different performance than campaign strategy B in terms of additional sales. The campaigns both ran at the same time against mutually exclusive portions of the advertiser's customer base.What is the null hypothesis of the test design?

• Sales Lift A = 0, Sales Lift B < 0
• Sales Lift A = Sales Lift B
• Sales Lift A >= Sales Lift B
• Sales Lift A > 0, Sales Lift B = 0

An analyst analyzes 1,000 Facebook video campaigns and calculates there is a correlation of r = 0.6 between view duration of a campaign and additional ad recall lift. What should the analyst tell the company about the relationship between view duration and ad recall lift?

• 60% of campaigns with longer view durations had also higher ad recall lift
• 36% of the variation in ad recall can be explained by campaign's view duration
• There is 60% probability that longer view durations in a campaign leads to higher ad recall
• 40% of the variation in ad recall can be explained by campaign's view duration

A newly launched costume brand advertising heavily on Google search has recently allocated 5% of its budget to Facebook ads. Its costumes sell for S45 or less. The brand ran an account level Conversion Lift to measure the proportion of sales generated by Facebook.To reduce negative business impact, it chooses to run the test during its off-peak season. The test ran for two weeks, with a campaign budget of S5,000. From the internal sales data, it sees that a total of 70 purchases were made during the test period.The results:Lift in view content: 27%Lift in add to cart: 15%Lift in purchases: Flat / No results availableCost per incremental add to cart: S56What two conclusions could the advertiser draw based on the results? (Choose 2)

• Based on lift in add to cart events, the test reveals positive ROAS
• Media share for Facebook was sufficient to measure lift in sales
• There was insufficient statistical power to measure lift in purchases
• There were insufficient purchases during the test period to measure lift

A financial services brand is launching a new tagline. The primary goal is to drive cost-efficient leads. The brand also wants to prove that its audience is able to associate the new tagline back to the brand. The brand uses both the Brand Awareness and Lead Generation campaign objectives.A multi-cell test was launched to measure how effectively its campaigns increased message association and drove leads. Eighty percent of the budget that was measured during the time period was allocated toward the Brand Awareness objective. The results estimated a significant lift in message association but flat results on leads.Which action should the brand take to meet its primary goal?

• Increase the total budget
• Allocate more budget to the Lead Generation objective
• Try to reach a broacer audience
• Try to diversify the campaign objectives

An analyst has calculated an average lift from a random sample of 300 similarly sized campaigns. The analysis showed the following:Minimum lift is 98Maximum lift is 17795% confidence interval for the average lift per campaign is (133, 145)Average p-value for each individual campaign's lift is p = 0.03 What should the analyst conclude about the distribution of lifts?

• There is 95% certainty that next campaign will have lift covered by the interval of (133, 145)
• 95% of the 300 campaigns had observed lift covered by the interval of (133, 145)
• There is 95% certainty that the true average lift of all campaigns is covered by the interval of (133, 145)
• There is 99% certainty that next campaign will have lift covered by the interval of (98, 177)

A brand plans to run a one-month multi-cell Conversion Lift test on Facebook. The cells are designedto help the brand understand experimentally whether its current creative strategy works for different business goals. The different targets are as follows:Prospective audienceRetargeting audienceWhat should the analyst recommend pursuing after the test?

• Continue with the creative strategy for all cells with positive statistically significant conversion lift
• Continue with the creative strategy for the cell with the highest positive statistically significant conversion lift
• Continue with the creative strategy for all cells with positive conversion lift
• Continue with the creative strategy for the cell with the highest positive conversion lift